Challenge: With limited storage space, the client continually runs out of window envelopes. Reorders with old printer take 1 week to receive causing work flow backups and low worker productivity.

Solution: Allegra established a “Critical Re-order Point” and set up an Inventory Control Program where we took inventory 2 times a month on site. As a back-up Allegra stored 10,000 envelopes at the Allegra Warehouse to be delivered on a moments notice.

Result: In 5 years of running this program, Motorola never ran out of envelopes resulting in increased work productivity, a consistent mailing program and increased cash flow. It was estimated that the consistent billing saved Motorola well over $150,000 a year in increased receivables due to consistent billing cycles.

Old School:
AutoMark began a program of direct mail
postcards. They printed 50,000 postcards with one
message and mailed in 1,000 drop increments. The
response rate was initially good, however, over the
course of the program, leads virtually stopped.
Eventually, they scrapped over 10,000 cards.

New School:
The imagePRESS C7000VP was designed primarily
as a Variable Data, high-end production machine.
Allegra designed 8 ‘regional looking’ postcards
increasing viewer familiarity but still allowed
AutoMark the flexibility to change on a seconds
notice. Utilizing their existing database, we printed
customized, unique postcards that were ready to
drop in the mail.

Lead generation is now at an all time high.

ImagePRESS C7000VP was designed primarily as a Variable Data, high-end production machine. Allegra designed 8 ‘regional looking’ postcards increasing viewer familiarity but still allowed AutoMark the flexibility to change on a seconds notice.

Problem:
Costly reprints on catalogs ranging from 8 to
20 pages to remove obsolete products. These
catalogs were updated on an annual basis with
print quantities in the several thousands.

Solution:
With the imagePRESS C7000VP, Allegra has cut
each catalog run to 500. With our inline booklet
making capability — the machine outputs, folds
and stitches in one step. The finished product is
immediately ready to box and ship. Cortech now
prints exactly what they need, when they need it.

The overall cost of their materials has been
reduced, their catalogs are always accurate and
the amount of catalogs that have to be disposed
of, or recycled, has been completely eliminated.